Artfully arranging jewelry takes some thought and skill. A great display will showcase the best qualities of your jewelry and promote sales. Some considerations when selecting presentation accessories are style, cost, portability and security. Your display items should complement the style of your jewelry. Jewelry arrangements in retail stores can be set up for longer periods of time, while displays for craft fairs need to be quick to install. Expensive items should be kept in closed cases.
Instructions
1. Cover your table with fabric. Place fabric in the bottom of your cases or display windows. Arrange your cubes or forms to set up a variety of heights for jewelry stands. Keep in mind that items closer to eye height will be more visible. Avoid displaying jewelry on low tables, as people will be uncomfortable hunching over.
2. Select a variety of jewelry racks and stands that relate to each other in style and finish. Choose a style that matches the feel of your jewelry. Arrange them on cubes or surfaces at different levels. Make sure they are not blocking each other.
3. Arrange special jewelry items on anatomical forms to model them in use. Choose molded plastic for a more realistic look. Opt for velvet forms for an elegant, traditional display.
4. Use U-shaped pins to attach jewelry to tray inserts. This will keep items in place and help deter theft. Keep expensive pieces under glass. Use cases with locks for precious jewels.
5. Install mirrors so potential customers can try on jewelry. Place them in a few locations to keep crowds from gathering in one spot. Arrange mirrors in areas where you or other employees can keep an eye on them for security purposes.
6. Use lighting to display jewelry. Shine small lights directly on faceted gemstones to generate the most sparkle.
If your jewelry stands are made of different materials, paint them the same color for a uniform look. Spray paint is fast and simple to use.Use tags or note prices nearby. Some potential customers will not want to ask for prices, and you will risk loosing sales.